Most people don't like that phrase. I want nothing to do with it. The ideas "branding" and "marketing" can be hard to stomach when it comes to one's self. We're also barraged with branding and marketing for objects all day long. "Personal branding" pointedly hints at the idea of objectifying one's self.
It's dangerous that we're using this phrase; the baby is being thrown out with the bathwater.
It should be called "consistent creativity".
If you're reading this blog, you're probably inundated and overloaded with information on a daily basis, online and IRL. It's a lot for our brains to process, much less store properly and recall when needed.
On a basic level, humans want to be remembered. Refer to tombstones, having children, andmemento mori for further proof.
We also want to remember as much as possible. Refer to written language, the invention of photography, and archives for further proof.
The average person is experiencing major information overload. Being memorable and remarkable is more critical than ever. Luckily, there's a simple, sure-fire way to get people to remember your work and what you do:
- Be consistent: Work hard to be able to say this "My name is __. I do ___. I do it every day. You can count on it. You can find me here, here, and here."
- Be concise: Ain't nobody got time for watered-down, verbose excess.
- Be confident: Confidence comes from time spent doing what you do and getting intimate with it, to the point where you can point out colors and textures of truth in your field that few people can see.